"I started to study computer engineering and I soon changed to advertising, photography and music. After a BA in Advertising, studied at film school in Madrid, and began to shoot short-films on my own. I like to think that although the shortest distance between two points is a straight line, we never travel in a straight line."

Álvaro de la Herrán is an award winning digital/film director, working on fashion films, commercials and fiction projects. With a background in photography, advertising, film and music, he has a wide experience developing new audiovisual formats. In his work, he puts together visual, storytelling, and music with elegant and mesmerising impact. His personal aesthetic - with a smart balance between the emotional and symbolic - have been featured in numerous festivals around the world and organizations such as Los Angeles American Cinematheque.
Álvaro has been one of the most relevant filmmakers in the new fashion film wave collaborating the previous years with magazines like GQ, Vogue Italia and Elle. His work has been screened at ASVOFF several times and recently in the Balenciaga Museum. Álvaro has filmed ad campaigns with prestigious agencies *S,C,P,F… McCANN and AirParis.