MMUSA @ SONAR+D

June 2024

In collaboration with Summa Branding, I developed over 400 creations in just 20 days using various diffusion models.
The project was showcased at Sónar+D through an interactive mupi, where attendees had the chance to imagine new worlds alongside the four collaborating brands: CAROLINA HERRERA 212, LACOSTE, ESTRELLA DAMM, and PUERTO DE INDIAS. 

This journey allowed us to master prompting, refine workflows, and explore the essence of these brands, guided by Summa's creative direction.

Agency: Summa Branding
Creative Director: Rafa Soto
Project Director: Georgina Tegido
Technology Director: Jordi Matamales Majoral
Prompts & A.i. Gen Direction: Álvaro De la Herrán
A.i. Assistant: Siena Hartley
Creative Production: Holy Mountain

/ Music for the video created by me with #suno