This project shows some content for the OTRURA instagram and the teaser of the 12-minute audiovisual work that flowed with the OTRURA catwalk at Mercedes-Benz Fashion Week Madrid 2021.
OTRURA has wanted to value all the work that exists behind each seam and each garment, bringing the rhythm of tailoring to the catwalk, betting on a more sustainable, timeless business model and quality. OTRURA won the award for the best collection in this edition.
The pandemic situation has been a true game changer for many sectors, and of course it has also been for many sewing workshops that have had to combine the manufacture of sanitary garments, with a much more delicate and sensitive creative work available now for the designers who don't want mass garment production. All of them are an essential part and we send our most sincere thanks to all of them.
Direction, Camera and Edición: Álvaro De la Herrán
Creative Direction for Instagram Images: Next Content
Sound Design: Farmode project
Direct Sound: Miguel Carretero
Camera Assistant: Íñigo de Amescua
Styling: Sara Padilla
Makeup & Hair: Mauro Sacoccini
Production: Ipodermix Studio ©