"LATENTE" for OTRURA MBFWM 2021

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Teaser of the 12-minute audiovisual work that I have had the pleasure of making for OTRURA's "Latente" show at the latest edition of Mercedes-Benz Fashion Week Madrid, in which OTRURA has won the award for the best collection. (Slide to the next slide to see the full catwalk version).

We wanted to value all the work that exists behind each seam, each garment, taking the entire team that works to create each of OTRURA's pieces to the catwalk, betting on a more sustainable, timeless business model and quality.

The current situation has been a true game changer for many sectors, and of course it has also been for many sewing workshops that have had to combine the manufacture of sanitary garments, with a much more delicate and sensitive creative work available now for the designers who don't want mass garment production.

All of them are an essential part and we send our most sincere thanks to all of them.

Click here to watch the OTRURA catwalk.

Direction, DOP and Edición: Álvaro De la Herrán
Sound Design: Farmode project
Direct Sound: Miguel Carretero
Camera Assistant: Íñigo de Amescua
Styling: Sara Padilla
Makeup & Hair: Mauro Sacoccini
Model: Encina
Creative Direction for Campaign Images: Next Content 

Production: Ipodermix Studio ©